SPECSAVERS CRICKET & AFL - ACTIVATION & EXPERIENTIAL

Specsavers

Specsavers - Cricket “The Don Test” Activation

Specsavers launch of “The Don Test” during the 2017/18 Ashes test series was all about using sport to engage kids with disabilities with the purpose of building brighter futures.

The Challenge:

1. Grab a golf ball and a cricket stump

2. Take a video on your mobile

3. Upload the video to the Specsavers Australia Facebook page with #DonTest #SpecsaversCricket and how many hits #5

4. Hit as many as you can, Specsavers donates $10 per hit to the Bradman Foundation.

We designed and manufactured all custom branded collateral and point of sale to support the on-premise activation across Australia.

Check out the video to see more!