PRIMO - EXPERIENTIAL
Primo Small Foods
Do you like bacon? this was the core question behind Primo’s amazing pop-up fundraiser for the bushfire relief efforts in 2019.
The tagline was as genius as the concept: “wake up happy with Australia’s favourite bacon”
Primo created an all-day breakfast-in-bed café (eating from your very own pop-up bed, complete with pillows and doona), where those who love to dine on swine will be happier than a pig in clover.
The collaboration: 5 senses - while Primo brought the concept to life through taste and smell, Bespoke was given the remaining 3 to finalize the experience.
Touch - Custom bacon printed facial cooling masks
Sound - Custom headphones to provide the meditative, soothing sounds of sizzling bacon.
Sight - Custom printed bedding and pillows to bring all elements of the campaign to visual life.
Check out the video link for your own tour of the event.
